Elixir: Life Fuel

Kombucha - Identity Design

Elixir is a lifestyle brand that is based off the Taoist philosophy of the Golden Elixir. The Golden Elixir’s concept is about maintaining a balance of mind, body and spirit and Taoism as a whole is represented by the yin-yang. The brand logo mark conceptually represents these ideas through an ambigram, thus inspiring the yin-yang brand.

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